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The Art Of Capturing Memories: Sony Cyber-Shot DSC-RX100 III

The best thing about memories is to create them, and that is possible when you have the best and amazing Sony Cyber Shot DSC-RX100 III camera with you. With the evolution of large sensor enthusiast compact, Sony launched its new camera in the RX100-series that has defined its category with greater performance and clearer viewfinder.

Sony's RX series of compact cameras have wowed its audience and the customers with their small size and excellent image quality since the introduction of the original RX100. A distinct feature that Sony RX100 III incorporates is a manual control ring surrounding the lens that enables intuitive manual adjustment over several camera controls, including zooming and aperture value, as well as seamless transitioning between different Picture Effects.

The inclusion of a viewfinder puts the RX100 III as a vital feature that Sony has inculcated in this much awaited camera series. Let’s take a sneak peak about the various features and specifications of our product, Sony RXI100 III.

Unique Features of Sony RXI100 III

  • It’s newly developed 1.0 type, 20.2 effective megapixels (approx.) Exmor CMOS sensors are designed in such a way so that you could get high-quality, high-precision images. It enhances the image quality and also makes the image more realistic.
  • The built-in Zeiss Vario-Sonnar T* lens provides a 35mm-equivalent focal length range of 24-70mm, covering wide-angle to portrait length perspectives to suit working in a wide variety of shooting conditions and also delivers refined defocused images.
  • It has an anti-reflective multi-layered coating which helps to minimize lens flare in order to produce imagery with rich contrast and colour neutrality.
  • It has optimised noiseless depiction which is made possible by BIONZ image processing engine and unified lens-body design.
  • Within the compact design of the RX100 III is both a high-resolution electronic viewfinder and has a large rear LCD monitor,3 (7.62 cms) Xtra with Fine LCD.Also has New White Magic™ technology.
As mentioned above, the lens on the RX100 III is considerably faster than its predecessors. What's impressive, though, is how Sony was able to create a much faster lens with only a small increase in camera size. After having the idea about the features of Sony RXI100 III, now let us take a quick review about it.


In our best compact camera, the Sony RX100 III won a ton of applauses. The most exciting series of pocket-friendly cameras on the market just got even more exciting! Sony has taken the design of its incredibly popular Cyber-shot RX100 series, and redesigned them to produce-you guessed it -- the 20-megapixel Sony RX100 III. And this is one cool camera, with major updates throughout.

It has Pocket-friendly design; Popup electronic viewfinder; Bright lens across the zoom range; Great performance with very fast autofocus; Very high resolution gives lots of detail in good light; High ISO noise levels much better than most pocket camera rivals; Wi-Fi wireless networking which adds as a plus advantage to our new Sony RXI100 III.

Thus, Sony provides us with great gadget which makes the images just not some photographs but adds meaning and life to it. So go grab your Sony RXI100 III now and experience the alluring world of vivid colours, places, food, and everything which turns your photographs to precious and timeless memories.

Enjoy the colours of life, and live in the moment!