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About Narendra Modi

The Modi Effect: Inside Narendra Modi's Campaign to Transform India

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  • Author: Lance Price
  • Length: 352 pages
  • Language: English

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The Modi Effect inside Narendra Modi's battle to change India lifts the cover on an entire new box of traps, where message-administration and IT wizardry joined to make a vote-winning mammoth of marvelous intensity.


About the Book

How did a 'chai wallah' who sold tea on trains as a kid get to be Prime Minister of India? On May 16, 2014. Narendra Modi was proclaimed the champ of the biggest decision ever directed anyplace on the planet, having battled a fight dissimilar to any some time recently. Political gatherings in Britain, Australia and North America pride themselves on the complexity 01 their decision techniques. at the same time Modi's fight was an expert class in advanced electioneering. His group made a race machine that softened new ground up the utilization of social networking, the Internet. cell telephones and advanced innovations. Modi tuned in a great many open occasions, yet in such an endless nation it was difficult to visit each town and town.

The arrangement? A 'virtual Modi' - an existence estimate 3D visualization transmitted to parts he couldn't reach in individual. These spearheading strategies brought a large number of youngsters to the voting booth The blessed chalice of decision strategists all around as Modi trounced the representing Congress Party drove by the Gandhi line. Previous BBC reporter and Downing Street correspondences master Lance Price has been allowed selective access to Prime Minister Narendra Modi and his group of guides. With complete flexibility to let it know as he discovers it, he subtle elements Modi's ascent to power, the phenomenal decision triumph and its outcome.

About the Author

Lance Price is a political system advisor who worked at 10 Downing Street from 1998 to 2000 where he was a delegate to Alistair Campbell. He was the Labor Party's executive of correspondences from 2000 until the general race of 2001, when Tony Blair secured his second avalanche. Before joining Number ten he was a BBC Political Correspondent for a long time.



Hodder & Stoughton




Hodder & Stoughton

Number of Pages

352 Pages

Publication Year








Territorial Rights



632.0 Grams


9.45 inch


1.22 inch


Lance Price


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